Rank 1 is moved down the page to around the position of rank 2 and so on. Research has shown that the size of rich answers means they obscure traditional search results. SEO agencies need to pay close attention to rich answers as they grow in prominence in order to keep their clients relevant in search results. Things like filmographies are also sourced from the knowledge graph.įor information about the knowledge graph and SEO, see our glossary page on the knowledge graph. Answers pertaining to things like dates, measurements and definitions are often sourced from Google’s own knowledge graph, and not from websites. You may have encountered other rich results during your time searching. Half of the card is the title and star rating half of the card is an image. Unlike rich snippets, rich cards appear in squares with minimal text. Since nearly 60% of searches take place on mobile, this refocus is intended to help Google stay current and adapt to user trends. Google introduced them in May 2016 as part of its continued shift towards a focus on mobile search. Rich cards are a new development in the world of rich answers. Rich snippets can often take the form of lists, making them perfect for the following items: They consist of a text box which encompases an exerpt of text from a web page above the title of the page it is taken from, often with an image. Rich snippets (sometimes known as ‘featured snippets’) were the first kind of rich answer and they are still the most common.

Each kind has a different look, intended for a different purpose or functionality. Rich answers can appear in a variety of formats depending on what kind of search query a user has entered and what kind of answer Google thinks it needs. Still, given Google’s recent introduction of ‘rich cards’ and the continued focus on mobile search, it seems likely that rich answers will grow in prominence as Google continues to change. At the moment, this is likely a vast overestimate, as most one-word or non-question searches do not return rich answers. Some have calculated that Google displays rich results for up to 31.2% of search queries. Though infrequent at first, Google is increasing the number of rich answers it presents. These rich results are taken from websites that rank highly in search, answer a question in what Google thinks is a comprehensive and readable way, and use a form of structured data markup that helps Google display them dynamically. Immediately familiar to googlers everywhere, rich answers are the snippets of information often found in boxes above the normal search results. The best way to answer that question, appropriately enough, is by showing you a rich answer: One recent development is the ‘rich answer’.Īlso known as ‘rich results’, rich answers are becoming increasingly important to SEO as Google users are coming to rely on them for both quick answers to quick questions and breakdowns of complex topics. Google is constantly shifting and evolving, its developers coming up with new and intuitive ways to display answers to users’ search queries.

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